Australia and Facebook Take the negotiation route

UMMATIMES - The Australian government and Facebook held high-level talks on Friday (19/2), after the action by Facebook sparked global outrage by blocking news content in Australia. On Friday Josh Frydenberg, the Australian Minister of Finance said he had spoken with Facebook CEO Mark Zuckerberg on Friday to find a way out of the dispute. Negotiations will continue over the weekend.

Australia has steadfastly stated that it will not repeal a new law that will force technology companies to pay for publishing journalistic content on its platforms.

The News Media and Digital Platform Mandatory Bargaining Code Act was approved this week by the lower house of the Australian Parliament. The law will be debated starting Monday by the Senate, which is expected to adopt the law by the end of the week.

"We discussed their remaining problems and agreed our respective sides would resolve them immediately," said Josh Frydenberg).

As of Thursday (18/2), Facebook closed media content for Australian users and blocked them from sharing any news content.

Scott Morrison, Prime Minister (PM) Australia urged Facebook to discuss solving the problem.

"People are seeing what Australia is doing," said Scptt Morisson, himself having discussed the situation with Indian Prime Minister Narendra Modi and Prime Minister Justin Trudeau.

Scott Morrison said the government's first law in the world to compel Facebook and Google to pay Australian media for news content published on their platforms.

Facebook gave its dramatic response to the law. Basically the law misunderstands the platform's relationship with media organizations and has no choice but to ban news content from its services in Australia.

Data analysis firm Chartbeat said: Since the ban, user visits to Australian news sites at home and abroad have decreased significantly. Traffic to and from abroad fell by more than 20% per day.

Michael Miller, CEO of News Corp Australia. said the full impact of Facebook's decision has not been felt by publishers. while speaking at a separate Senate probe in Canberra, Michael Miller also encouraged Facebook to resume direct negotiations with media outlets. "The door is still open for Facebook," said Michael Miller.