Lockdown, Many People Find Friends on Tinder

Romance doesn't stand out much in the minds of many people during the period of isolation or lockdown of the Covid-19 pandemic. On the other hand, many people look for friendships and groups to socialize with.

UMMATIMES - This was revealed after dating apps like Tinder and Bumble launched new services that focus on friendship. According to Bumble CEO, Whitney Wolfe Herd, there is a trend of interest going on at the moment, which is just wanting to have a platonic (unclear) relationship.

"People are looking for friendship like what used to be done offline before the Covid-19 pandemic," said Herd.

Bumble is currently investing in the Bumble BFF (best friend forever) feature. In this service, there are around 9 percent active users in September 2020 and it is projected that this will continue to grow.

Meanwhile, Match Group, which owns dating apps such as Tinder and Hinge, also publishes a special friendship service. The company this year has poured $1.7 billion into South Korean social media company Hyperconnect, whose app allows people around the world to communicate using translation.

Last year, Hyperconnect's revenue jumped by 50 percent. Meanwhile, the Meetup application has seen an increase in the number of new members by 22 percent since January 2021.

Meetup is an app that helps bring together people with similar tastes in the neighborhood or online events. This year, the most searched word on Meetup is friends.

According to Jess Carbino, online dating expert and former sociologist at Tinder and Bumble, social isolation due to the COVID-19 pandemic has come as a shock, especially for single people. This encourages people to use advanced technology to make friends and connections.