Ummatimes - The news of Princess Mako (30) married to Kei Komuro (30) is widely reported in China every day.

Chinese media have featured Mr and Mrs Komuro with news stories such as, "luxurious life with 24-hour support from the Imperial Household Agency", and "From the results of Kei Komuro's examination and facial expressions upon leaving, there is something worrying between the couple in Japan. It is said that something is going on. There are concerns about the relationship between the couple."

It was later revealed that there was a move to register a trademark for Mako Komuro, in China.

Zhou Rai, a Chinese journalist who publishes information about Japan and China on the YouTube channel "Yua Chan Earth Journal, revealed the following.

"A survey from our company Yua Net revealed that the name Mako is registered as a trademark with the Trademark Bureau of the National Intellectual Property Office, which has jurisdiction over trademark rights in China."

"The application was filed in February this year. Is the word "Mako Ryugao", and the right to use it begins on October 7, 2021."

"Ryugao" is a word meaning Tenshi, i.e. emperor or angel, and is a trademark with Mako in mind. It's clear that it's registered."

This time, a company in Hangzhou City, Zhejiang Province has registered the trademark "Mako Ryuka" in the product classification of "cosmetics, beauty products, and perfumes".

Words such as "Akishinomiya" and "Kako" have been registered as trademarks in China, and some have been commercialized.

Zhou said, "If a product bearing the name of the Japanese imperial family is sold in China as is, some consumers will misunderstand that it is an official product of the royal family and some consumers will buy it. If this happens, it may affect the image of the Japanese imperial family."

The trend of using Japanese imperial surnames--which are also well-known in China--as product names in China is likely to increase in the future.

"It will likely develop into a diplomatic issue in the future. I think the Japanese government should ask the Chinese side to respond to the flow of using such imperial products in China."

Recently, a Chinese company applied for the trademarks "Yuzuru Hanyu" and "Kimetsu no Yaiba", which became a problem.

But registration is not allowed.

However, in the past, the Chinese name "Crayon Shin-chan" and the brand "MUJI" developed by Ryohin Keikaku Co., Ltd. in Japan has been registered as a Chinese company unrelated to the original company in Japan.

A cameraman who has lived in China for a long time said "Chinese people don't trust their own products at all. They buy Made in Japan for more than double the price. That's why Japan has a sense of trust and luxury."

According to him, brand experts and manufacturers apply for a trademark for any Japanese name. If we apply for it, it is accepted almost automatically.

But recently, there have been concerns about the international eye, or it is a messy application. It is designed to be anticipated.

With the registration of trademarks related to the Japanese empire many people hoped it would not lead to an imperial crisis in the future.